Product Designer (UX/UI) specializing in platforms that have to work in the real world — not just in Figma.
CMS specialist across WordPress, e-commerce, and institutional platforms — WordPress to Omni CMS to Modern Campus
End-to-end ownership — from problem framing and discovery through design, build, and launch
Comfortable working within real constraints: legacy systems, short timelines, accessibility requirements
Deep experience across education platforms, e-commerce, SaaS, and agency environments
Unified 120+ academic program pages into one student-centered design system, replacing a confusing, inconsistent catalog.
Replaced a 2,000-page physical songbook at a high-volume karaoke venue with a digital app, from pitch to live weekend launch.
Designed a self-serve portal for a long-term stay platform, giving guests the information and services they needed without calling the front desk.
Redesigned a single product page with a live customizer, letting customers visualize and personalize neon signs before buying.
I design and deliver digital products that work in the real world — not just in Figma. I own the full cycle, typically as the only design/product resource on the team.
My career began in 2018 building sites and visual systems for clients; since 2021 I've led UX strategy, front-end execution, and platform delivery across education, SaaS, and agency environments — without a handoff between disciplines.
0→1 product builds — problem framing and discovery through design, build, and launch.
CMS & platform strategy — large-scale migrations, governance design, accessibility compliance.
Cross-functional delivery — partnering with engineering, IT, marketing, and leadership.
Front-end fluency — I prototype, build, and work directly with developers without translation loss.